Process Transparency

Many consulting firms obscure their process behind jargon, NDAs, and vague promises. We take the opposite approach. We believe:

• You should understand every step of the process before committing a dollar.
• The tools and methods used to assess your site should be disclosed, not hidden behind a proprietary black box.
• Data handling should be clear, minimal, and time-bounded.
• Pricing should reflect the value delivered, and our process should make that value self-evident.
• Honest limitations are more useful than inflated promises.

Every review follows the same basic steps. Automation, diagnostics, and AI-assisted workflow support may be used where they improve speed, consistency, or evidence quality, and findings are reviewed before customer-facing deliverables are issued.

• You submit a request through the site, selecting the service or package that matches your need.
• Your public-facing pages are reviewed and diagnostic tools are run against them.
• Findings are assessed for business impact and prioritized accordingly, rather than dumping raw tool output.
• A detailed PDF report is prepared with findings, evidence (screenshots and tool references), and a recommended action plan.
• The report is delivered within the SLA for the service purchased, typically 2 to 5 business days.
• For modernization engagements, a follow-up conversation scopes the implementation work before anything is committed.

Reviews are conducted using a combination of industry-standard diagnostic tools, direct inspection, and automation-assisted analysis. The specific tools used depend on the service purchased, but the most common include:

• Google Lighthouse and PageSpeed Insights for performance, accessibility, SEO, and best-practice checks.
• WAVE and axe for accessibility compliance against WCAG 2.1 AA standards.
• SSL Labs and Security Headers for TLS configuration and HTTP security header analysis.
• Google Search Console and structured data validators for SEO and indexation issues (when access is provided).
• Cross-device browser inspection for layout, usability, and mobile responsiveness.
• Built With, Wappalyzer, or similar tools for technology stack identification.

All of these tools analyze publicly accessible information only. No authenticated scans, server-side access, or proprietary scanning engines are involved unless explicitly scoped in a separate engagement.

We take data minimization seriously. Here is what we collect and how long we keep it:

• Website URL and publicly accessible page content: used during the review, not stored beyond the engagement.
• Diagnostic tool output (Lighthouse reports, screenshots): retained for the duration of the engagement plus 90 days for support, then deleted.
• Email address and contact information: retained to deliver the report and for follow-up. Deleted on request.
• Payment information: processed by Stripe. We never see or store full card numbers.
• IP address and basic analytics: collected via privacy-respecting, cookie-less analytics. Not tied to individual identity.

The process, tools, and data handling are all published above. If that level of transparency meets your standard, the next step is a diagnostic review of your site. Same structured process, same portal-delivered findings, same published pricing.